she'll front the campaign for the new Lancôme fragrance, Trésor Midnight Rose. Previous Trésor faces have included Isabella Rossellini, Kate Winslet, Penélope Cruz and Elettra Rossellini Wiedemann so we cannot WAIT to Emma's Mario Testino-shot campaign.
Lancome gives her high acclaim
"Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation," said Youcef Nabi, president of Lancôme International. "We are delighted by this new collaboration with Emma, who brings a fresh spirit to Lancôme."
Although there is no release date yet for the campaign, famed photographer Mario Testino has signed on to do the shoot.
Can't wait for the ads
And the name 'Midnight Rose' is so mysterious and sexy, I love it!