pourlove Posted September 2, 2011 Share Posted September 2, 2011 Emma posted the video on her FB pagehttp://www.emmawatson.com/en/Slideshow/Latest/Lancome-Tresor-Midnight-Rose-Advert/ She looks darn pretty. Link to post Share on other sites
Mα�ία Posted September 2, 2011 Share Posted September 2, 2011 Love it!! Emma looks stunning!I want more lol Link to post Share on other sites
Antares Posted September 2, 2011 Share Posted September 2, 2011 1 minute 45? That's one hell of an advert. Link to post Share on other sites
Sizzler-Sister Posted September 2, 2011 Share Posted September 2, 2011 She looks amazing, and the advert is so sweet Link to post Share on other sites
Athena Posted September 2, 2011 Share Posted September 2, 2011 Emma looks so darn beautiful. Great advertisment. Link to post Share on other sites
Maestro Posted September 2, 2011 Share Posted September 2, 2011 It's probably just me but I half expected Emma to say: "Because I'm worth it' at multiple times during the advert...it looked nice...but I really hate these type of adverts. Link to post Share on other sites
Junkie. Posted September 2, 2011 Share Posted September 2, 2011 She looks amazing Link to post Share on other sites
wouldwife/10 Posted September 2, 2011 Share Posted September 2, 2011 I had an extremely hard time watching that... not my cup of tea. Link to post Share on other sites
Jade Posted September 2, 2011 Share Posted September 2, 2011 Yeah I seen this this morning. xD Gah it's awesome! Link to post Share on other sites
Lady Deadpool Posted September 2, 2011 Share Posted September 2, 2011 I loved it. I love everything with Emma in it! It seemed to be though as they were advertising Emma more rather than the actual product Link to post Share on other sites
Neve Posted September 2, 2011 Share Posted September 2, 2011 I loved it. I love everything with Emma in it! It seemed to be though as they were advertising Emma more rather than the actual product Can't watch it because I'm at work, but I think what you pointed out is basically the problem with advertising a perfume. Potential consumers only get to see the pictures or watch the video from the campaign, not necessarily to smell the fragrance, so to get them to go to their local Sephora and give it a try, you need to have a pretty face, preferably a household name (Nicole Kidman or Keira Knightley for instance... and now Emma) that people (in this case, girls/women) look up to and wouldn't mind looking like a little bit.There was an interesting article in the FT the other day, about celebrities turning their lifestyles into brands (such as Gwyneth Paltrow with her blog GOOP) and people being enthusiastic about it, because they feel that, by buying certain products that are being used or recommended by a celebrity they like, somehow they can partially attain the lifestyle of such celebrity, or feel a part of it. How many of us will go and smell "Trésor Midnight Rose" just because Emma is advocating it? I know I will. I may even buy the perfume, who knows? And if I do, it's scary to think that Emma will probably have been 50% of the incentive! As consumers, we can be fairly predictable and influencable...I don't know if I make sense, but my point was: they have to advertise Emma more than the perfume in order to sell the perfume! If it wasn't the case, any model off the catwalk would do.Sorry for the rant. Link to post Share on other sites
KITTY Posted September 2, 2011 Share Posted September 2, 2011 great advert!! Is it the full version? Link to post Share on other sites
Maestro Posted September 2, 2011 Share Posted September 2, 2011 great advert!! Is it the full version? I hope so! It is long enough already! Link to post Share on other sites
Luciana Posted September 2, 2011 Share Posted September 2, 2011 Too long, and the music is terrible!!! She looks beautiful though... Link to post Share on other sites
DarkLord Posted September 2, 2011 Share Posted September 2, 2011 emma looks super gorgeous but i agree with luciana. the music is bad Link to post Share on other sites
cbmac12 Posted September 2, 2011 Share Posted September 2, 2011 Emma looks stunning..I cant get over how much she has grown up from sweet lil Hermione Granger to this gorgeous, stunning young woman! As for the music-had a hard time playing it on my computer so I dont know about it-was just able to see Emma girl But yeah I would buy it just because Emma is advertising it LOL Gee we are not susceptible as fans/consumers are we Link to post Share on other sites
dookdookdook Posted September 3, 2011 Share Posted September 3, 2011 I don't know if I make sense, but my point was: they have to advertise Emma more than the perfume in order to sell the perfume! If it wasn't the case, any model off the catwalk would do. Yeah, you make sense. I think that is true for a lot of advertising. They are selling an image, not the product. "If you wear this perfume, you'll find romance in a bookstore." "If you smoke our cigarettes, you'll be cool and young and alive." "If you drink our beer, you'll be the most interesting man in the world" Link to post Share on other sites
Lady Deadpool Posted September 3, 2011 Share Posted September 3, 2011 (edited) Can't watch it because I'm at work, but I think what you pointed out is basically the problem with advertising a perfume. Potential consumers only get to see the pictures or watch the video from the campaign, not necessarily to smell the fragrance, so to get them to go to their local Sephora and give it a try, you need to have a pretty face, preferably a household name (Nicole Kidman or Keira Knightley for instance... and now Emma) that people (in this case, girls/women) look up to and wouldn't mind looking like a little bit.There was an interesting article in the FT the other day, about celebrities turning their lifestyles into brands (such as Gwyneth Paltrow with her blog GOOP) and people being enthusiastic about it, because they feel that, by buying certain products that are being used or recommended by a celebrity they like, somehow they can partially attain the lifestyle of such celebrity, or feel a part of it. How many of us will go and smell "Trésor Midnight Rose" just because Emma is advocating it? I know I will. I may even buy the perfume, who knows? And if I do, it's scary to think that Emma will probably have been 50% of the incentive! As consumers, we can be fairly predictable and influencable...I don't know if I make sense, but my point was: they have to advertise Emma more than the perfume in order to sell the perfume! If it wasn't the case, any model off the catwalk would do.Sorry for the rant.I totally understand your point it just seemed weird to me, not showing the actual product much, like only a couple of times. Maybe it seemed to me like this because other perfume commercials were really short so showing the actual bottle a couple of times it's a good thing. This one was pree' long, seemed more like advertising a trailer for Emma's new movie or something. Which was fine by me of course haha Edited September 3, 2011 by Provehito In Altum Link to post Share on other sites
Antares Posted September 5, 2011 Share Posted September 5, 2011 With no information about you, you cannot participate in Lancôme App. And without participating you cannot win a kiss from Emma Watson and exciting prizes.A kiss from Emma? I'd like to see her travelling all the way down here just to hand out kisses to people who caught her hat in some facebook app. Link to post Share on other sites
Arie Posted November 27, 2011 Share Posted November 27, 2011 Finally seen the first advert not online!!! I have a subscription to US magazine and there was full advert!!! So gorgeous! I was so excited to finally see something!!! Link to post Share on other sites
soulsister Posted November 27, 2011 Share Posted November 27, 2011 How many of us will go and smell "Trésor Midnight Rose" just because Emma is advocating it? I know I will. I may even buy the perfume, who knows? And if I do, it's scary to think that Emma will probably have been 50% of the incentive! As consumers, we can be fairly predictable and influencable...I don't know if I make sense, but my point was: they have to advertise Emma more than the perfume in order to sell the perfume! If it wasn't the case, any model off the catwalk would do. Yea, I was in a hurry at the mall the other day, and passed by the Lancome aisle, and I saw her ad-photo for Tresor MidnightRose. The lady at the counter gave me some samples of it---it smells like raspberries and jasmine--really nice and light. Yea, I majored in marketing, and I can tell you, there's lots of tricks and psychology to get people to open up their wallets. I hope Emma can change the animal testing on Lancome's products. The ban on animal testing for Lancome expires in 2013. I wish she could do something with organic makeup. There's so many chemicals in makeup, that are harmful, and people use it everyday unknowingly what its doing to them. Lipstick:main ingredient is LEAD. Nail Color:formeldahyde & tourmeline. Shampoos:phosphates/laurel sulfates--and on and on.....Maybe Emma can make a difference, and lend her organic background/fair trade expertise and get these chemicals out of theseproducts. Link to post Share on other sites
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