I absolutely adore Emma and her work, but I do not think "The Bling Ring" seems like a nice project for her. Honestly, I was done with the story from the moment it broke. Then there was the reality show on E! and the Vanity Fair article. It's just disgusting, and giving it more and more attention is just sickening. I am surprised. I do not see the appeal.
As a Software Engineer, I find myself very disconnected from most popular culture. So, reading the premise of this movie was the first I had heard of the whole ordeal.
Having been a fan of Emma's for nearly a decade, now, I find myself excited to see how she plays this role. It's so different from that to which we're all accustomed.
I'm reminded of Robin Williams in "One Hour Photo". When I first saw the trailer for that, I thought "Mrs. Doubtfire, Good Morning Vietnam, Flubber, Aladdin...? He's going to be awful for this serious and creepy role!" I was way off. He nailed it! I personally feel it was one of his best performances.
I expect the same from Emma in "The Bling Ring". It's certainly a counter-Emma role; but if she pulls it off, then everybody will realize that she does - in fact - have a respectable range, as an actress.