Do you really not know about marketing?
Well first off, Lancome has no interest in you. You are not their target. Lancome does research of who buys their products. Someone saw that their is crossover between who buys Lancome make-up and Emma Watson fans. Thus she does an ad campaign for them. You always have to consider your audience.
Anyone who is famous has a PR team that does some of the weeding down. Not poor Emma at all, in fact this helps Emma. Famous people get hundreds of offers a week. Some of them are just not of interest. Every one has a "branding". Meaning there are campaigns that fall into Emma's branding and those that don't. For example, Emma is not going to be the new face of Texas Instruments any time soon. PR teams help weed out the campaigns that aren't of interest. Ultimately they work for Emma. Emma has sat down with her team and told them what she wants them to do. They do not make the final decisions. But, they decide what she gets told about. Some things are obvious choices. This is true for anyone famous. No company can just call up a famous person, they have to go through a team. I am actually super surprised you don't know this. Kind of just logical.
I will give you a specific example. I had the pleasure of meeting Mayim Bialik this year. I heard her speak at a private an public event. She talked about this vary case. Mayim Bialik does not typically do any kind of ad campaigns or marketing stuff. It is not of interest to her. So her PR team doesn't even let her know about those offers half the time. However, her PR team was approached by Texas Instruments (thus the example above) and they know Mayim loves the brand. So they decided to tell her about it and she became their "face".
Arie, please keep cool. No reason, to hyperventilate again. I worked for 29 years in the PR- and Mediabusiness, so I have a little idea, what is possible and what not. I forgot to add "sarcasm", because I am well aware why Lancome is putting so much money in Emma. And you also know my opinion about her "team" - no need to defend them, I will not change my mind until I see that these highly payed people are able to set up a propper homepage and FB-presense. Ok? Good.
Edited by Jonny Claus jr., 30 January 2013 - 07:19 PM.