Christopher Bailey Talks About Emma

[lana_]

enjoy =)

STARTS AT 2:54

Edited March 8, 2011 by lana_

[MOONMELON]

ty I don't really like him for some reason....but I like his designs

[The Midnight Q]

Thanks for posting this. I wasn't quite too sure what his answer was using Emma and her brother during last year's collections. He said that the objective wasn't necessarily to target a younger, more hip audience but it just happens that it was perceived that way. In my case it worked . In all honesty Emma being the brand ambassador definitely got me into the brand, after that through I've just fallen in love with Burberry itself.

I do like his answer to all the name-brand counterfeiters; it not only undermines the brand but there's no telling where their supplies and production comes from. Also that quality is traded for price, and in the end the brand suffers even when the counterfeits are the ones that fall apart.

[Neve]

In my case it worked . In all honesty Emma being the brand ambassador definitely got me into the brand, after that through I've just fallen in love with Burberry itself.

Same here. I'm now really into the Burberry check, and my perception of the brand has definitely changed, to the point where I really want to buy something by them one day.

 

I do like his answer to all the name-brand counterfeiters; it not only undermines the brand but there's no telling where their supplies and production comes from. Also that quality is traded for price, and in the end the brand suffers even when the counterfeits are the ones that fall apart.

Amen to that. I remember reading an article about how counterfeiting is linked to such niceties as arm trade or child labour. Definitely puts you off.

[The Midnight Q]

Amen to that. I remember reading an article about how counterfeiting is linked to such niceties as arm trade or child labour. Definitely puts you off.

 

It's always good to know where the stuff you buy comes from. Burberry trench coats are always made in England, Burberry scarves are made in Scotland(at least mine is), their sunglasses are made in Italy, their ties are made in either Italy or USA. I still have yet to read up on the rest of their apparel as to whether or not they follow certain human rights guidelines on labour.

[KeahiFaure]

Fantastic forum posts. Cheers!
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